About Us

The Good Doll

India's Homegrown World of Dolls

The Good Doll is born in the Nilgiris, where misty mornings meet the hum of sewing rooms. Here, rural and tribal women stitch fabric dolls with steady hands and quiet pride - each one carrying a livelihood, a first income, a newfound voice.

At the centre of this world is Nilah, a mountain girl who feels like every Indian child. Through her family, her village Nilacombai, and the forests she roams, we're building India's first homegrown doll universe - a place where stories feel familiar, childhood feels seen, and every child finds a joyful reflection of who they are.

We believe in doing good

25,000

Kgs of upcycled fabric saved

₹1,17,45,797

Income generated for rural women artisans

400+

Indigenous lives impacted

100+

Jobs for rural women created

95+

Store locations

30+

Cities

Founder

Sunita Suhas

With every doll stitched in the Nilgiris, something quietly beautiful unfolds.A toy takes shape — but so does a woman’s dignity, her independence, her tomorrow.

These dolls carry more than fabric and thread; they carry the colours of our homes, the warmth of our stories, the pride of seeing ourselves reflected.

So children across India can hold a doll that looks like them, feels like them, and reminds them gently - who you are is something to celebrate.

Founder

Suhas Ramegowda

We began The Good Doll with a simple dream — to bring childhood back to its roots.Away from plastic, closer to the earth.Away from sameness, closer to stories that feel like home.

Every doll we make carries a piece of our land, a whisper of our traditions, and the steady hands of the women who craft them.

So Indian children can hold a toy that looks like them, lives like them, and quietly tells them - your story matters too.

Our team? Simply legendary

Meet our People

Utkarsh

Building Nilah means building a brand rooted in representation, dignity, and joy. Every message we share carries the pride of the women who make Nilah possible.

Banumathi

We build quality through patience, skill, and respect for every artisan’s work. Seeing our dolls loved by children makes every step worthwhile.

Neil Santy

Running operations here means being part of something bigger than just production. We build systems that support lives, and that feels incredible.

Roopali Shah

My day is filled with meaning because every sale supports a family of artisans. We’re not just selling dolls, we’re sharing stories, and building livelihoods.

Riyaz

At The Good Doll, every order we pack carries love from the Nilgiris. Sending out happiness brings me satisfaction.

Buvana

Managing an inventory where every piece has a maker, a purpose, a journey. It’s a workplace filled with pride, warmth, and heart.

Shloka Kartikeyan

With Nilah, creativity has a purpose and a heartbeat. Building beauty that empowers women and delights children brings me pride.

Misha Joshy

This is the place where lines, stitches, and imagination come together. It feels good to know my patterns have become someone’s favourite doll.

Vibin Balakrishnan

Nilah is a universe we are building, it's a movement of joy, dignity, and representation. Every day here reminds me why we started.

Featured In

We are Trusted and Celebrated

Stories you will love

In Spotlight

She combs Nilah’s hair the same way someone once combed hers, slow, careful, and full of love. In this tiny moment, childhood passes on its tenderness.